When it comes to tackling signs of aging, serums are the ultimate multitaskers. From smoothing out fine lines to combatting dullness, tightening skin, and evening out skin tone, serums’ thin consistency enables the active ingredients to penetrate deep into the skin barrier (especially when used alongside a tool like gua sha—more on that later), making them the most effective at delivering results. And although they tend to be more costly than other skincare products, their high potency means a little goes a long way.
Here are our favorite high-power serums—all by female-founded beauty brands—that will leave your skin feeling nourished, smooth, and most importantly, younger.
Vintner’s Daughter Active Botanical Serum
This multi-correctional serum from Vintner’s Daughter is a cult-favorite for a reason. Infused with 22 nutrient-rich botanicals, the potent formula is an all-in-one product that will improve the appearance of breakouts, fine lines, tone, texture, brightness, and hydration.
thedetoxmarket.com; $185
Marie Veronique Vitamin C+E+Ferulic Serum
This serum contains a combination of 1-ascorbic acid (Vitamin C in its active form) and THD-ascorbate (a potent C-derivative) as well as Vitamin C, Vitamin E, and ferulic acid (a potent plant antioxidant) combination which allows optimal collagen production and provides antioxidant protection and skin brightening effects.
thedetoxmarket.com; $90
Epara Hydrating Serum
Epara’s Hydrating Serum contains licorice root extract, onopordum acanthium flower, and frankincense oil which all work to promote hydration and reduce hyper-pigmentation. If your skin concerns are more related to discoloration and dark spots, this is the serum for you.
saksfifthavenue.com; $230
Odacité Ro+Y Deep Wrinkles Serum Concentrate
This concentrated rosehip oil and ylang-ylang serum targets deep wrinkles and encourages antioxidant activity, making the skin look plump and firm while diminishing signs of aging.
thehelm.co; $48
Laurel Skin Antioxidant Facial Serum
This anti-aging serum features 31 powerful botanicals that stimulate collagen production, reduce sun damage, and encourage healthy cell reproduction.It will leave your skin feeling nourished, plumped, and restored.
thedetoxmarket.com; $96
Mun Aknari Brightening Youth Serum
This simple, antioxidant-rich blend contains prickly pear seed oil (which is rich in Linoleic Acid and Vitamin E) in combination with argan oil. Together, they smooth the appearance of wrinkles and visibly lighten the look of dark spots. The serums also soothes inflammation, brightens under-eye circles, and stimulates collagen production.
thedetoxmarket.com; $110
Kahina Giving Beauty Eye Serum
Rich in peptides and antioxidants, this serum will increase lymphatic drainage to reduce puffiness, increase microcirculation to minimize dark circles, reduce the appearance of fine lines and wrinkles, restore collagen, and improve elasticity.
thedetoxmarket.com; $78
Joanna Vargas Rejuvenating Serum
This anti-aging serum nourishes your skin through a combination of Argan Oil, Neroli Oil, Olive Oil, Rosehip Oil, and Jojoba Oil. It is an ideal moisturizer that works to reduce the appearance of fine lines and wrinkles.
thehelm.co; $100
Every product we feature has been independently selected and reviewed by our editorial team. If you make a purchase through one of our links, The Helm may earn a commission.
