The Founder Interview: Carolina Guthmann of Di Pasquale

The Rome-based co-founder of Di Pasquale Guthmann is reviving the art of hand embroidery by employing Sicilian women to create stunning modern creations.

Advice you give to anyone who will listen?
Don’t worry about how important your work looks to the others, just but do it with love and passion and persist.

Advice you wish you’d been given before you started your business?
What seems highly unlikely still happens and what seems likely often doesn’t happen. Try to plan for the unforeseen.

What keeps you up at night?
Thinking about how to make beautiful things which express a lasting style, rather than an ephemeral trend.

What calms you down?
Johann Sebastian Bach’s Goldberg Variations played by Glenn Gould.

2019 is the year I will?
Continue striving for success and creating many new jobs for women.

1 product I can’t live without?
My toothbrush.

Healthiest habit?
Walking to Campo de’ Fiori in Rome to do my fruit and vegetable shopping at the market every morning.

Un-healthiest habit?

The little thing I beat myself up about?
Not remembering the names of people I’ve met.

The big thing I beat myself up about?
Honestly, there aren’t any. The choices I make are made with good intentions, even when they are later revealed to have been wrong. Rather than beating myself up, I try not to repeat a mistake.

Lou Andreas-Salome. A brilliant essayist, she inspired some of the most distinguished thinkers and artists at the end of the 19th century in Europe, including Nietzsche, Freud, Rilke and the painter Paul Rée. She was one of the first female psychoanalysts and one of the first women to write psychoanalytically on female sexuality.

Every product we feature has been independently selected and reviewed by our editorial team. If you make a purchase through one of our links, The Helm may earn a commission.

Read next


How Afton Vechery Sold Modern Fertility for $225 Million, Just Four Years After Launch

The 31-year-old co-founder reveals how she built her reproductive health company on the premise that women should track their fertility like they track their steps.

By Kaitlin Menza


How Tia Raised $100 Million to Become the One-Stop-Shop of Women’s Healthcare

Co-founder and CEO Carolyn Witte on how she closed one of the largest Series B rounds for a healthcare company focused on women.

By Dana Drori

Women at The Helm

Henning Founder Lauren Chan on Balancing Purpose with Profit

After the model and former magazine editor launched Henning, a luxury plus-size womenswear label, she quickly proved the most important thing a brand can be is human.

By Lauren Fisher

Women at The Helm

How Melanie Elturk Took Hijab Fashion Mainstream in America

Defying cultural norms, the founder and CEO of Haute Hijab quit her stable job as an attorney to pursue her side hustle full-time.

By Lauren Fisher


Why It’s Never Too Late To Launch Your Own Business

Former chemist and mother-of-four Keri O’Shea was in her mid-40s when she felt the desire to “do something besides be a mom.” With co-founder Heather Durst, she launched her swimwear line Blu using a personal investment of $8,500.

By Dana Drori

Still Standing

Carol’s Daughter Founder Lisa Price on Being Black-Founded vs. Black-Owned

The 58-year-old opens up about how she started her beauty brand out of her kitchen in 1993 and sold to L’Oreal in the face of backlash in 2014.

By Jenna Birch