Bootstrapped

Transparent answers to financial questions you’ve always been too afraid to ask.

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Bootstrapped

How Afton Vechery Sold Modern Fertility for $225 Million, Just Four Years After Launch

The 31-year-old co-founder reveals how she set out to solve the $2 billion women’s fertility industry on the premise that women should track their fertility like they track their steps.

By Kaitlin Menza

Bootstrapped

How Tia Became the One-Stop-Shop of Women’s Healthcare

Co-founder and CEO Carolyn Witte opens up about how she built the modern medical home for women in the United States.

By Dana Drori

Bootstrapped

Why It’s Never Too Late To Launch Your Own Business

Former chemist and mother-of-four Keri O’Shea was in her mid-40s when she felt the desire to “do something besides be a mom.” With co-founder Heather Durst, she launched her swimwear line Blu using a personal investment of $8,500.

By Dana Drori

Bootstrapped

How The Sill’s Founder Turned $32,000 Into a Multimillion-Dollar Plant Business

At 26, Eliza Blank launched her DTC houseplant company with nothing but personal savings and a clever Kickstarter campaign.

By Dana Drori

Bootstrapped

Why a Supportive Family Is the Secret to Success Most Founders Don’t Talk About

Piglet founder Jessica Mason moved in with her mother to launch her bedding company—a decision that proved crucial both financially and emotionally.

By Anna Jornlid

Bootstrapped

Why Spending Money on Childcare Was Imperative to Blueland’s Success

Founder Sarah Paiji Yoo opens up about the most important financial decisions she made—and the ones she most regrets—before launching her zero-waste cleaning line.

By Dana Drori

Bootstrapped

How Bembien Founder Yi-Mei Truxes Built Her It-Bag Brand

The 33-year-old founder opens up about how she grew her side hustle into a profitable business from just $20,000 in savings.

By Anna Jornlid

Bootstrapped

How the Founders of Birdies Raised $10 Million for Their Outdoor Slippers

In 2015, Bianca Gates and Marisa Sharkey invested $100,000 in combined savings to launch Birdies.

By Anna Jornlid