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Bootstrapped
How Afton Vechery Sold Modern Fertility for $225 Million, Just Four Years After Launch
The 31-year-old co-founder reveals how she built her reproductive health company on the premise that women should track their fertility like they track their steps.

Bootstrapped
How Tia Raised $100 Million to Become the One-Stop-Shop of Women’s Healthcare
Co-founder and CEO Carolyn Witte on how she closed one of the largest Series B rounds for a healthcare company focused on women.

Bootstrapped
Why It’s Never Too Late To Launch Your Own Business
Former chemist and mother-of-four Keri O’Shea was in her mid-40s when she felt the desire to “do something besides be a mom.” With co-founder Heather Durst, she launched her swimwear line Blu using a personal investment of $8,500.

Bootstrapped
How The Sill’s Founder Turned $32,000 Into a Multimillion-Dollar Plant Business
At 26, Eliza Blank launched her DTC houseplant company with nothing but personal savings and a clever Kickstarter campaign.

Bootstrapped
Why a Supportive Family Is the Secret to Success Most Founders Don’t Talk About
Piglet founder Jessica Mason moved in with her mother to launch her bedding company—a decision that proved crucial both financially and emotionally.

Bootstrapped
Why Spending Money on Childcare Was Imperative to Blueland’s Success
Founder Sarah Paiji Yoo opens up about the most important financial decisions she made—and the ones she most regrets—before launching her zero-waste cleaning line.

Bootstrapped
How Bembien Founder Yi-Mei Truxes Built Her It-Bag Brand
The 33-year-old founder opens up about how she grew her side hustle into a profitable business from just $20,000 in savings.

Bootstrapped
How the Founders of Birdies Raised $10 Million for Their Outdoor Slippers
In 2015, Bianca Gates and Marisa Sharkey invested $100,000 in combined savings to launch Birdies.