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Bootstrapped

How Afton Vechery Sold Modern Fertility for $225 Million, Just Four Years After Launch

The 31-year-old co-founder reveals how she set out to solve the $2 billion women’s fertility industry on the premise that women should track their fertility like they track their steps.

By Kaitlin Menza

Bootstrapped

How Tia Became the One-Stop-Shop of Women’s Healthcare

Co-founder and CEO Carolyn Witte opens up about how she built the modern medical home for women in the United States.

By Dana Drori

Women at The Helm

Henning Founder Lauren Chan on Balancing Purpose with Profit

After the model and former magazine editor launched Henning, a luxury plus-size womenswear label, she quickly proved the most important thing a brand can be is human.

By Lauren Fisher

Women at The Helm

How Melanie Elturk Took Hijab Fashion Mainstream in America

Defying cultural norms, the founder and CEO of Haute Hijab quit her stable job as an attorney to pursue her side hustle full-time.

By Lauren Fisher

Bootstrapped

Why It’s Never Too Late To Launch Your Own Business

Former chemist and mother-of-four Keri O’Shea was in her mid-40s when she felt the desire to “do something besides be a mom.” With co-founder Heather Durst, she launched her swimwear line Blu using a personal investment of $8,500.

By Dana Drori

Still Standing

Carol’s Daughter Founder Lisa Price on Being Black-Founded vs. Black-Owned

The 58-year-old opens up about how she started her beauty brand out of her kitchen in 1993 and sold to L’Oreal in the face of backlash in 2014.

By Jenna Birch

Bootstrapped

How The Sill’s Founder Turned $32,000 Into a Multimillion-Dollar Plant Business

At 26, Eliza Blank launched her DTC houseplant company with nothing but personal savings and a clever Kickstarter campaign.

By Dana Drori

Women at The Helm

Honey Pot Founder Beatrice Dixon Is Already Plotting Her Exit Strategy

The 38-year-old founder and CEO of the world’s first plant-based feminine care line opens up about her ultimate goal: selling her company.

By Lauren Fisher

TV and Film

How “Summerland” Director Jessica Swale Is Reforming the Film Industry

The accoladed theater director and playwright's highly-anticipated first feature film is a mixed-race lesbian love story set during World War II. Here, Swale opens up about filmmakers' responsibility to make the industry more just, once and for all.

By Anna Jornlid

For Female Founders

How to Run a Business with Your Sibling—Successfully

Starting a business with family can be tough, but Marni and Willa Blank are proof that it can be done successfully. Here, the founders of Blank Studio detail how they’re making it work.

By Anna Jornlid

Bootstrapped

Why a Supportive Family Is the Secret to Success Most Founders Don’t Talk About

Piglet founder Jessica Mason moved in with her mother to launch her bedding company—a decision that proved crucial both financially and emotionally.

By Anna Jornlid

Bootstrapped

Why Spending Money on Childcare Was Imperative to Blueland’s Success

Founder Sarah Paiji Yoo opens up about the most important financial decisions she made—and the ones she most regrets—before launching her zero-waste cleaning line.

By Dana Drori

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