29 Female-Founded Fertility Companies for Every Step of Your Pregnancy Journey

Whether you're trying to conceive, ready for IVF, or about to give birth, these female founders are making it easier—and more affordable—to get pregnant.

By Quinn Devita

Women are born with between 1 to 2 million eggs, but release less than 400 throughout their lifetimes. These numbers may make fertility sound easy, but the reality of trying to get pregnant can be much more difficult than basic biology predicts. Not only is it important to understand your monthly cycle, but it’s essential to grasp the unique processes of your hormones before you start trying to conceive. Here, we list the best female-founded fertility companies helping women through each step of the pregnancy process—from conception to childbirth and everything in between—with innovative technology and a belief that every woman requires a different treatment plan.

Before You Start Trying to Conceive:

Modern Fertility

Founded by power-duo Afroon Vechery and Carly Leahy, Modern Fertility helps every person with ovaries understand their chances of conception earlier in life with their at-home finger-prick blood Hormone Test. The test measures seven hormones, such as follicle-stimulating hormone (which manages menstruation and stimulates the growth of eggs) and anti-mullerian hormone or AMH (which can indicate a woman’s remaining egg reserve).


Julia Cheek launched Everlywell as the next-generation of at-home lab testing. Similar to Modern Fertility, EverlyWell’s Women’s Fertility Test provides fertility insight by measuring five key hormones that can affect your menstrual cycle and ovulation.

Parla Health

Parla is a digital health platform putting data and knowledge back in women’s hands so they can be an informed agent in managing their own bodies proactively and aligning them with their life goals. Founded by Lina Chan, Parla’s platform provides a free fertility health check, meditation programs, access to fertility experts, and a community to share and learn with.


Co-founded by Danish entrepreneur Ida Tin, Clue allows women to track their menstrual cycle and symptoms to learn how their body works. With more than 12 million active users across the globe, it has become the go-to fertility tracker app for those wanting greater insight into the rhythms of their unique cycle. 

Trying to Conceive for 1-3 Months:


Natalist offers a curated collection of educational essentials for women trying to conceive, from ovulation tests to track your fertile window to prenatal vitamins and fertility-friendly lube. Founder Halle Tecco and CEO Vernita Brown are on a mission to reduce the shame and misinformation associated with trying to get pregnant—and allow women to take charge of their pregnancy journey.


Designed for accuracy, Kindara’s Priya Fertility Monitor is an intravaginal sensor and mobile app that measures continuous core body temperature (CCBT) to maximize your chances of getting pregnant. Co-founded by Kati Bicknell, insert Priya in the comfort of your home to effortlessly pinpoint your fertile window and predict ovulation based on your body’s basal temperature and cervical fluid measurements.


Stix is the brainchild of Cynthia Plotch and Jamie Norwood, two women who joined forces to take the stress out of buying a pregnancy test in the—very public—drugstore aisle. Stix offers both ovulation and UTI tests, along with prenatal multivitamins for moms to be.

Natural Cycles

Natural Cycles is an FDA-cleared birth control app that pairs the traditional (and sometimes arduous) method of hormone tracking via a basal body thermometer with an app that learns your unique cycle to predict your fertile window and confirm ovulation. Co-founded by Dr. Elina Berglund, Natural Cycles is 93 percent effective in allowing users to determine daily fertility.

Trying to Conceive for 3-12 months:


Oova has built the first at-home test that measures multiple hormones over a period of time by using urine samples to provide personalized, clinical-grade insights into a woman’s fertility. Co-founded by Dr. Amy Divaraniya, Oova accurately measures two key fertility hormones—luteinizing hormone (LH) to identify a woman’s most fertile days and progesterone (PGH) to confirm that ovulation occurred—and tracks this information over time, offering personalized steps to get pregnant.

Mosie Baby

When timed intercourse is not working or simply not an option, Mosie Baby offers home insemination that is clinically proven to be as effective as the more expensive (and more invasive) IUI. Co-founded by Maureen Brown, Mosie Baby is a safe, simple, and affordable option for couples struggling to conceive. 


Kegg allows women to monitor their cervical fluid and track their fertile window on a user-friendly app. Founder Kristina Cahojova, who struggled with tracking her fertility using traditional methods, wanted to create an easy-to-use product (testing takes two minutes per day) that could offer valuable insight into a woman’s body.


The Ava Fertility Tracker, co-founded by Proctor and Gamble alum Lea von Bidder, is a wearable medical device that monitors skin temperature, heart rate, resting pulse rate, perfusion, and breathing rate while you sleep to detect a woman’s five-day fertile window. 

IUI, IVF, and Egg Freezing:


Kindbody is a fertility, gynecology, and wellness service with modern, tech-enabled clinics across the country. Founded by Dr. Fahimeh Sasan, Kindbody’s services range from fertility treatments, including IVF and egg freezing, to gynecology, wellness, and LGBTQ+ care.


FertilityIQ offers patients critical insight on fertility (covering everything from gestational surrogacy and egg donors with comprehensive online courses) as well as connections to an extensive list of experts to fit a woman’s personalized needs. Founded by Deborah Anderson-Bialis and her husband Jake after years of fertility challenges and miscarriages, FertilityIQ aims to publish reliable and unbiased fertility resources to help women make reproductive decisions with accurate information.


IVF often isn’t covered by insurance, and on top of that, success rates can vary widely. Univfy, founded by OBGYN Mylene Yao, is trying to make that risk more manageable for patients by using machine learning algorithms to give patients an idea of the probability of success. The company also partners with clinics to offer rebate or refund programs if IVF efforts fail, and a new partnership with BBVA bank allows patients to finance fertility treatments through loans with competitive interest rates.

Future Family

After going through six rounds of IVF to conceive her daughter, Future Family founder and CEO Claire Tomkins wanted to make fertility care more accessible to other families, both in price and complexity. While the company doesn’t cover the cost of the IVF procedure itself, its subscription-based fertility plans range from $250 to $450 per month and cover everything from fertility tests and medication planning to health coaching with a registered nurse. It also offers loans to help cover the cost of IVF, with two new programs, including an option for family members to help finance IVF treatments and a reciprocal IVF program for lesbian and trans couples.


After a prescription protocol error led to a miscarriage during an IVF cycle, Abby Mercado founded Rescripted to provide medication management and fulfillment for women going through IVF. (Twenty-two percent of patients fail to comply with their medication protocols and five percent of cycles fail based on medication errors, according to Mercado.) Rescripted also offers group therapy and a product marketplace to help those navigating infertility or pregnancy loss.

She’s Well 

She’s Well provides affordable subscription plans for services like egg freezing, paired with on-demand digital care, to help women and couples preserve their fertility. Founded by Zivana Zerjal, She’s Well offers a fertility subscription for $99 a month for 60 months, which includes personal fertility planning, a dedicated nurse concierge, an egg freezing procedure, and 24/7 access to your care team on a digital app.

CLAIRE Fertility

CLAIRE Fertility, the femtech startup that is out to change the way women conquer infertility, launched its application for women-identifying individuals striving for parenthood amidst reproductive obstacles. Offered at $9.99/month, the CLAIRE app grants access to a robust supportive community, on-demand Reproductive Strategy Partners, financial advisors, and access to mental health services. Founded by Ashleigh Marie Brown, CLAIRE is helping women navigate reproductive challenges to optimize the comprehensive wellness of women— because the road to motherhood is anything but simple.

Pregnancy and Childbirth:


Lia designed the first ever flushable, plastic-free pregnancy test. The brainchild of co-founders Bethany Edwards and Anna Simpson, Lia works similarly to other home pregnancy tests, just without the plastic, privacy concerns, or sanitary issues that come with tossing a test in the trash. 


Mahmee is a digital maternal healthcare company that uses predictive analytics to provide personalized, ongoing prenatal and postpartum care to new moms and infants through direct communication with their healthcare providers. Backed by big-name investors like Serena Williams and Mark Cuban (and The Helm), Mahmee members can book appointments—both in-home and virtual—with highly-qualified postpartum care providers, including registered nurses, board-certified lactation consultants, registered dietitians, certified massage therapists, sleep trainers, emotional wellness counselors, and more. Co-founded by mother-daughter duo Linda and Melissa Hanna, Mahmee also features a private messaging hotline, online support groups led by experts, and a personalized dashboard of content and advice that evolves with mom and baby through every age and stage.

Oath Care

Oath Care is a social health-focused app that groups expectant mothers and new parents with healthcare specialists and moderators to guide them through pregnancy and postpartum. Oath matches pregnant and postpartum moms in circles of up to 10 based on factors like stage of pregnancy, age of child, location and career so they can ask questions of each other, with the help of a trained moderator. Founded by Camilla Hermann, Oath wants to foster communities of diverse mothers to help enable stronger, more intimate child-parent bonds.


Black women in America are three times more likely to die during childbirth than white women—a horrific statistic that prompted founder and CEO Maya Hardigan to launch Mae, a maternal health startup that provides critical resources to Black expectant mothers. The platform features a free birth planning tool, available to anyone with an internet connection, and free 15-minute consultations with a doula.

Quilted Health

Quilted Health is on a mission to build and champion a model for equitable access to Midewife-led, compassionate, evidence-based, whole-person pregnancy care. Particularly true for historically marginalized communities, the current pregnancy model lacks compassion and equitable care— where 1 out of 2 counties in the US lack adequate access to prenatal care. Founder and CEO Christine Henningsgaard started Quilted Health to support all pregnant people regardless of race, gender, sexuality, location, ability, or income for the care they deserve.

Oula Health

New York-based midwife center Oula Health is redesigning maternity care by combining the best of obstetrics and midwifery to provide a more evidence-based and personalized pregnancy experience. Co-founded by Adrianne Nickerson and Elaine Purcell in 2019, Oula’s team of experienced midwives and obstetricians work together to navigate, educate, and help women make the choices that are best for them. For New York residents, Oula has struck a partnership with Mount Sinai West, which allows Oula obstetricians and midwives to deliver their patients’ babies in the hospital. 


Egg freezing is one of the best options for people with ovaries to control when and how many kids to have. At Lilia, patients are able to explore egg freezing, grasp the science, and compare clinics and doctors in a completely personalized setting— while also receiving member-only discounts worth between $500-2000 with egg freezing clinics. Founded by Alyssa Atkins.

Ruth Health

Ruth Health is a New York based pregnancy and postpartum care service available via telehealth and house call appointments. Co-founded by Alison Greenberg and Audrey Wu, Ruth Health offers at-home ultrasounds, pregnancy coaching, and pelvic physical therapy for all expectant mothers.

Baby2Body Health

With over 1 million women using their digital application, Baby2Body is the go-to coaching app for pregnancy and motherhood. Founded by Melinda Nicci, Baby2Body provides users with expertise from nutrition, fitness, wellbeing, and meditation coaches to ensure a happier, healthier future for you and your baby.


A resource for women’s bodies and maternal health, Bodily offers evidence-based information and design-led products for new parents and everyone who supports them. From the Scheduled C-Section Box to the B-Kit for breastfeeding, Bodily offers products for everything you need to prepare yourself for giving birth and postpartum life.

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