Still Standing
How Rebecca Minkoff Built an Empire by Listening to Her Customers
The fashion designer and founder opens up about how she financed her brand in 2001, survived the 2008 recession, and finally turned a profit 10 years later.
Stories
Recent Stories on The Helm
Motherhood
As Women Run Their Businesses from Home, Are Dads Finally Stepping Up?
Simply being at home and bearing witness to day-to-day invisible work can have a sizable impact on how men split domestic duties in heterosexual relationships. Some female founders are realizing it has the potential to create real, lasting change—not only in how they run their businesses, but in how they manage their lives.
Shan Boodram Is on a Mission to Become the Martha Stewart of Sex
The 35-year-old influencer and host of Quibi's new show, Sexology, proves there is big business in sex education made sexy.
Wellness
The Changing Face of Beauty Standards Under Quarantine
In the midst of strategizing how to keep their businesses profitable, female founders are embracing a more relaxed version of their typical beauty routine. Some are relishing the freedom that comes with graying roots and bare nails, while others are testing out innovative home solutions.
“We’re Back in Mom’s Basement”: How The Vintage Twin’s Founder Is Keeping Her Multimillion-Dollar Business Alive
At six months pregnant, Samantha Elias was in the middle of fundraising when the coronavirus hit. With brick-and-mortar making up 90 percent of the brand's revenue, Elias was forced to let go of nearly 30 employees. Now, with only four employees left, she's doing whatever it takes to save her company.
COVID-19 Resources
5 Social Media Tips for Brands Unsure How to Talk to Customers
Brands large and small are grappling with the best way to navigate the current climate when it comes to their social messaging. We asked the co-founder of creative direction studio Context & Co. for advice on how to stay agile, receptive—and most importantly, human.
Your Complete Guide to Emergency Funding: Everything Female Founders Need to Know
From how to access SBA Disaster Recovery Loans, to grants and relief packages, this guide is a frequently-updated list of everything women-led businesses will need to weather the impacts of Coronavirus.
The Best Female-Founded Online Resources to Survive Social Distancing
From virtual workout classes to online health consultations and all the ingredients you need to make a quarantini: these thoughtful offerings are delivered straight to your door in a time when you need them the most.
Investing in a Time of Turmoil: Advice from Female Wealth Managers
Over the next month, we’ll be speaking to seasoned financial advisors on how investors can—and why they should—show up during this volatile time.
Your WFH Upgrade
Solutions and style for your home workspace
Culture Roundup
Music and Podcasts
The 26 Best Podcasts Hosted by Women
From candid career advice to enticing true crime investigations, these are the female-hosted podcasts that should be on your playlist.
Literature
The Female Authors, Playwrights, and Filmmakers You Need to Revisit While You’re Social Distancing
A roundup of our favorite books, films, and plays by some of history's most notable women.
Our Issues
Women, Money & Power
For our inaugural issue, we explore the stories behind the powerhouse women at the helm of financial services, FinTech, and cryptocurrency, with the aim to change the way we invest in equality.
Sex: Pleasure, Passion & Progress
In Sex: Passion, Pleasure & Progress, we shed light on the significance of women's pleasure, and the women on the frontline fighting to revolutionize its future.
Motherhood: Realities & Alternatives
Our third issue—Motherhood: Realities, Innovations & Alternatives—delves into the women and the companies they helm that are impacting the future of motherhood and redefining the way we mother.
